Case Study: This SEO Strategy Works Across Three Domains for Organic Growth in B2B and E-Commerce Markets
The IT Business Challenge:
One brand, three audiences, zero visibility.
Techtrix System was operating three separate digital properties, each with different commercial goals, different buyer journeys, and no SEO foundation.
- In Pakistan, the B2B domain wasn’t attracting qualified leads.
- The e-commerce store had 2,000+ products listed, but was invisible in search.
- In Saudi Arabia, the brand had just entered a new market with zero local presence.
Each of these domains had potential, but when I took over SEO leadership, none had a scalable structure. There was no organic visibility, no keyword architecture, no indexation strategy, and no entity strength in Google’s ecosystem. They had zero traffic. They weren’t ranking on Page 10, let alone Page 1. The brand existed, but only to those who already knew about it. Our challenge was to build discoverability from scratch, customize for three different user intents across two regions.
Initial SEO Audit and Bug Discovery
My first step was a comprehensive SEO audit to assess the technical health, uncover content gaps, identify bugs, and evaluate brand clarity across all three domains. Here’s what the benchmark looked like at the start:
Domain | Organic Traffic (March) | Indexed Pages | Ranking Keywords | Sales Queries | SERP Positioning |
techtrixsystem.com.pk | 0 | 32 | 5 (branded only) | 8% | No visibility |
techtrixstore.com | 0 | 800 | 9 | 15% | No visibility |
techtrixksa.com | 0 | 5 | 0 | 0% | No visibility |
The common SEO issues across all platforms included missing metadata, lack of internal linking, unoptimized product/service pages, duplicate content, and no structured data. There was also no content strategy in place to support keyword intent or topical clusters. Techtrix wasn’t being interpreted by Google as an authority because nothing in its structure aligned with how search engines read websites via entities, relationships, and user engagement signals.
SEO Strategy For Tech Industry Breakdown
I didn’t just optimize content. I restructured the entire SEO architecture to match Google’s modern algorithms. So, each domain had to serve different search intents:
- Techtrix Store needed commercial product visibility.
- Techtrix System PK needed service-based lead generation in local B2B sectors.
- Techtrix KSA required localization and regional trust signals for enterprise visibility in Saudi Arabia.
I developed three individualized IT SEO strategies but linked them under one central objective: establish topical and commercial authority within each segment.
For Techtrix Store, we overhauled 2,000+ product listings. I implemented a pattern-based product description framework, including structured specifications, buyer benefits, schema markup, and keyword-rich attributes. The site’s category architecture was rebuilt with optimized URLs and content targeting specific high-volume commercial terms like “Best WiFi Router in Pakistan” and “TP-Link Authorized Distributor Pakistan.”
We also launched a supporting blog (Tech Updates), publishing weekly posts tied to seasonal searches, product comparisons, and troubleshooting queries, designed to hit long-tail and informational SERPs while building topical depth.
For Techtrix System KSA, I focused on building localized service pages optimized around high-intent B2B queries such as “Digital Marketing Services Riyadh” and “Managed IT Services Saudi Arabia.” I structured the pages with search-friendly H1-H3 tags, localized schema, and embedded regional language cues to support KSA-based indexation.
At the technical level, I corrected canonical errors, submitted optimized XML sitemaps, improved crawl budget efficiency, and developed an internal linking framework across all domains. Each change was implemented with a clear connection to ranking signals.
The Organic Results (3-Month Report: March – June)
We didn’t run ads. We didn’t buy traffic. Every result came from strategic SEO.
Domain | Monthly Traffic (June 2025) | Top Keywords Ranked | Sales Queries Share | Estimated Sales Growth | Bounce Rate Drop |
techtrixsystem.com.pk | 320+ | “IT Solutions Pakistan”, “B2B IT Karachi” | 70% | +30% | -15% |
techtrixstore.com | 790+ | “Best WiFi Router Pakistan”, “Tranyoo AirPods price in pakistan” | 65% | +70% | -28% |
techtrixksa.com | 180+ | “Digital Marketing KSA”, “Managed IT Services Riyadh” | 50% | +5% | -10% |
In just 90 days, all three domains started ranking for commercial, intent-based keywords. The e-commerce store passed 1,000 monthly sessions by July. Techtrix KSA, previously invisible in Google KSA, started showing up for high-value local service searches. The Pakistani B2B domain gained new visibility in local IT sectors and began pulling in consistent form submissions.
We saw direct movement in revenue: 70% of queries leading to conversions were from organic traffic. Product discovery improved due to schema-rich listings. Brand authority improved in both regions, leading to referral links and an increase in branded searches, another indicator of entity growth.
SO, How Can This Strategy Work For You?
Most businesses still believe SEO is just about keywords. But for multi-domain, multi-market brands, real SEO is about discoverability, relevance, and trust that is delivered through technical precision and strategy aligned with user intent.
Techtrix is now a recognizable digital entity across Pakistan and Saudi Arabia. Its IT products show up. Its services convert. And its traffic isn’t random, it’s qualified, localized, and monetized.
If your brand serves multiple audiences or markets and still feels invisible in search, let’s talk. Because the real difference between ranking and being found is strategy, and I build SEO that delivers both.
P.S. This project was led as part of my role as SEO Manager at Techtrix System, where I lead a cross-functional team of six, including content writers, developers, and digital specialists- focused on long-term organic growth.
